BlogThe Internet has been the biggest change of our lifetimes. It’s changed our world more than air travel, the automobile, telephone or even electricity.
The new internet marketing technologies and tactics are getting more powerful every day. But also more complex – and harder to understand.Consider email as just one example. Email has been the web’s killer app for 25 years. Today, just setting up and operating an email server is much harder than it was just a few years ago. Today, you have to be a deliverability expert to send an email and have a reasonable chance of it getting into the inbox. Once you have good deliverability, your systems need almost daily maintenance to retain it.And email is easy compared to obtaining a good page rank in the search engines. Or having a good conversion on readers to opt-ins, or opt-ins to purchases or other action objectives. Or using social media well in a business.
Every business has been changed by the new ways the Internet allows us to market and deliver products and services.New business methods and new business models are being discovered every day. The technology is changing incredibly quickly. When a business applies these new business methods well, the profits can be enormous. But with every innovation, there are winners and losers. The bar has been raised. Companies that don’t capitalize on the new ways of doing business often find themselves less competitive than they were just a year before
Whether you have an existing internet business you’d like to make more profitable, or whether you have a traditional business that needs an internet strategy or even if you are just thinking about staring an internet business – we can help. Our business is helping you use internet marketing better in your business.
